Tennis NZ/Auckland Northern/Stanley Street
Club Console · Stanley Street Tennis Club
What's happening on your eight courts.
May 2026 · MTD
$38.4k
+11.4% vs Apr
Active members
1,284
+4.2%vs last month
Court utilization
64%
+6.8ppvs last month
Churn-risk
41
-3.1%vs last month
MoM growth
+38
+4.2%vs last month
Court utilization · last 7 days
Tuesday 7pm is your peak — and your bottleneck.
empty
50%
peak
7a
8a
9a
10a
11a
12p
1p
2p
3p
4p
5p
6p
7p
8p
Mon
95
Tue
97
94
Wed
96
93
Thu
96
Fri
Sat
98
96
Sun
96
94
AI insight: 6–8pm on weekdays runs at 94% — turning away ~22 bookings a week. Opening twilight slots on Fri/Sun (currently 32% empty) could absorb 60% of overflow.
Draft with AI
We miss you, Liam.
Hey Liam — noticed you haven't been on court since 23 March. Your old hitting partner Noah is back in town this weekend. Want me to book Court 1 for Saturday morning? Coffee on us.— Stanley Street
Personalized per member · uses last booking, partners, preferred surface
Churn-risk members
4 conversations away from saving $1,360
- Liam HartwellFull · $480/yr47 days agolast visitSend 'we miss you' email + free clinic invite
- Priya IyerFull · $480/yr31 days agolast visitOffer Cardio Tennis trial — matched her past interests
- Jack O'SullivanJunior · $220/yr29 days agolast visitCoach intro — Jack hasn't booked since coach left in Mar
- Maddison ReevesSocial · $180/yr26 days agolast visitInvite to Saturday Social Doubles ladder
Program ROI
Where revenue is moving
- Hot Shots TennisChildren 5–10$12,65084 signups+18%
- Cardio TennisAdult fitness$9,20046 signups+7%
- Tennis XpressAdult beginners$4,84022 signups-4%
- Masters35+ competitive$7,22038 signups+12%
Recommendation: Tennis Xpress signups dropped 4% after coach Hannah's leave. Pair the program with Wei (your top-rated coach) and re-list.